As the world of marketing technology continues to evolve, there are several exciting developments that have caught our attention this week. In particular, we wanted to highlight the latest generative AI features from Siteimprove and the new interplay app-coder from Iterate.ai.
Programmatic ad tech is changing the game for marketers by allowing them to target their media in a more precise and efficient manner. Eric Sandberg, Managing Director at Dynata, explains that clients used to rely on audience demographics or behavioral targeting, but now programmatic ad tech allows for quicker and easier targeting of specific segments.
CMOs also have an opportunity to provide value to their businesses with the technology available today. Celia Fleischaker, Chief Marketing Officer at isolved, points out that intent data can give marketers valuable insights into what interests their prospects and customers, which can be used to drive programs across the business.
There are also several great podcasts this week that we think are worth checking out. The SalesStar Podcast episode 188 features Debbie Braney discussing how to optimize customer journeys, while episode 187 features Curtis Tingle discussing building end-to-end digital campaigns. Finally, Carol Howley shares her insights on using email signatures to drive marketing and sales in episode 186 of the same podcast.