As the holiday season approaches, Zagreb’s streets are already taking on a festive atmosphere, with decorations appearing in shop windows throughout the city. One of the most eagerly anticipated displays is that of artist Saša Šekoranja at his flower studio located in Držislavova. Each year, his window features beautifully designed letters and greeting cards adorned with white, gentle, and calm elements reminiscent of the song ‘The First Snow’ by Gabi. The warm ambiance of this art installation is further enhanced by flickering candles, gold printing on the letters, and roses dipped in wax.
This festive display captures the spirit of Advent and brings joy to those who pass by the window. The thought and care put into the design by Saša Šekoranja create a sense of anticipation and excitement for the upcoming holiday season in Zagreb. The use of symbolic elements such as pigeons carrying good wishes into the world adds depth and meaning to the display, making it more than just a collection of decorations but rather a thoughtful and artistic expression of the holiday spirit. Overall, Saša Šekoranja’s window display at his flower studio is a beautiful and heartwarming addition to Zagreb’s festive atmosphere during Advent.