• Sat. May 18th, 2024

Adapting to evolving business needs: Ipsos’ digital transformation

BySamantha Johnson

Apr 9, 2024
Adapting to evolving business needs: Ipsos’ digital transformation

Mohammed believes that the key benefits of this project include consistency, flexibility, and scalability. By following the same standards and best practices across different geographies, sectors, and services, Ipsos can ensure consistent results. The flexibility of the project allows the brand to customize deliverables based on the specific needs of each client. This customization can be done using different formats, languages, and visualizations. Cloud computing helps them handle large volumes of data and complex analysis without compromising performance or quality.

In order to succeed with this innovative project, Ipsos collaborates with leading cloud providers to leverage their infrastructure, services, and expertise. They also work with integrators like Accenture and Thoughtworks to implement and integrate solutions. The results of this digital transformation journey have been measurable and impressive. Internally, Ipsos has achieved higher employee satisfaction, faster response times, better collaboration, and better value for customers. Externally, they have seen an increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.

Digital transformation is considered a strategic priority for growth and competitiveness at Ipsos. They rely on cloud-scale technologies, data science, and analytics engines built on open standards to handle massive data sets. They continuously explore new data and modern tools to improve their capabilities and adapt to the changing data landscape. Among the technologies they use are cloud computing services from Microsoft Azure, Google Cloud Platform, and AWS, along with their own reporting engine and data science engine. These technologies help Ipsos provide advanced statistical analysis, interactive dashboards, and reports using open standards like HTML5, CSS3, JavaScript, D3.js, React.js, Python, R, TensorFlow, and PyTorch.

By Samantha Johnson

As a content writer at newszkz.com, I delve into the realms of storytelling, blending words to paint vivid narratives that captivate and inform our readers. With a keen eye for detail and a passion for research, I craft compelling articles that resonate with our audience. My love for words drives me to explore diverse topics, ensuring that each piece I create not only educates but also entertains. Join me on this journey as we navigate the ever-evolving landscapes of news and knowledge together.

Leave a Reply