In Salt Lake City, two community groups have collaborated to launch a business awareness campaign called “9 Line Up.” The initiative aims to support local businesses that have been impacted by the ongoing construction on 900 South. Named after the new 9-line Trail that is being built in the area, the campaign encourages residents to shop locally and show their support for these affected businesses.
Doug Flagler, representing the Central 9th Community Council, revealed that they organized a meeting with several businesses on 900 South and recognized the need for a business awareness campaign to promote local businesses. The council partnered with the East Liberty Park Community Organization to create 9 Line Up. The goal of the campaign is to drive traffic to the area just before the holiday season and boost sales for these businesses.
To further encourage support for local businesses, some participating companies are offering special promotions and hosting events. For example, Scion Cider Bar near 200 West is hosting a pop-up arts market from 12 to 5 p.m. this weekend. Rio Connelly, general manager of Scion Cider Bar, emphasized the importance of supporting local businesses and keeping community dollars within the community.
Both community groups believe that supporting local businesses will benefit everyone in Salt Lake City. They hope to organize more events in the future and have created an Instagram account for people to follow the progress of their “9 Line Up” campaign.