The perception of distribution as a relic of the past is often misguided. In reality, distribution is not only surviving but thriving and evolving. Its significance for vendors and partners cannot be overstated. This transformation was a major theme at the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.
At the Summit, Channelnomics unveiled compelling new research in collaboration with GTDC. The findings were eye-opening, revealing that vendors and partners expressed high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive from distributors, who are instrumental in helping achieve strategic goals.
The survey’s results align with the proactive steps distributors are taking to stay ahead of the curve. They are investing in new skills and resources to meet the changing demands and expectations of the channel community. Distributors understand the importance of staying ahead of the competition and are committed to providing value to their partners.
The significance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into the key takeaways from this year’s Summit, highlighting its importance as a gathering of industry leaders. Top distributors and vendor executives came together to discuss the latest trends and developments in distribution.
The Summit and research presented there mark a pivotal moment for distribution as a critical component for business success. Vendors and partners now recognize the value of their distribution relationships, seeing distributors as vital partners in navigating market complexities. This changing perception is a testament to the sector’s ongoing evolution and adaptability, making it an essential part of any modern business strategy.