On Friday, November 24, dm Hrvatska will celebrate Giving Friday for the sixth year in a row. During this event, they will donate five percent of their daily turnover achieved in 178 stores and the dm online shop. Last year’s edition of Giving Friday saw over 90,000 dm customers make a donation of €56,688 to centers for children and youth without adequate parental care in Osijek and Lipik.
This year’s donation is intended for children and youth without parents or adequate parental care who are cared for by the Maestral Community Service Center in Split and the Ruza Petrović Community Service Center from Pula. Giving Friday has always been a special occasion for dm, as they invite citizens to make purchases on this day to contribute to the amount of the donation that will enable these children and young people in Pula and Split to grow up happier.
With the support of customers, dm aims to help these community service centers complete various projects such as renovating apartments owned by them, furnishing them with essential items, and providing resources for their users to socialize with volunteers. The director of the Maestral Community Service Center thanked everyone who will contribute to this initiative by shopping at dm during Black Friday. She emphasized that every donation made during this event is crucial as it helps ensure that more than 250 children in ten locations receive proper care and attention.