• Sun. Apr 21st, 2024

Engaging in scientific research solely for the sake of science does not provide any benefits for anyone.

BySamantha Johnson

Mar 12, 2024
Engaging in scientific research solely for the sake of science does not provide any benefits for anyone.

During NutraIngredients’ Probiota conference last month, Dr. Federica Amati, head nutritionist at Zoe, a UK-based company known for its personalized nutrition program and large-scale studies, emphasized the importance of science communication in today’s society. According to her, all scientific research should ultimately benefit the public, making communication crucial. She stressed that science communication should be a fundamental component within all academic and commercial teams to address urgent issues and make scientific findings more transparent and understandable to non-scientists.

In the past, science communication was perceived as a niche concern, mainly for companies in the pharmaceutical industry. However, the COVID-19 pandemic has changed this perception, creating a demand from consumers and the media to hear directly from scientists. Dr. Amati highlighted the need for companies to have a science communications strategy and team that can effectively convey complex scientific information to various audiences.

Discussing the impact of the pandemic on Zoe’s operations, Dr. Amati mentioned the rapid development of their nutrition app during the time when COVID-19 emerged. The team had to pivot quickly to create an app that could help scientists and the public understand the evolving situation. Within 48 hours, the app was developed and launched, garnering one million downloads within 24 hours. The app provided valuable information on COVID-19 symptoms, leading to changes in national health guidelines regarding the recognition of certain symptoms like loss of smell and taste.

Overall, Dr. Amati’s discussion highlighted the crucial role of science communication in bridging the gap between scientific research and the general public, especially during times of crisis like the ongoing pandemic. It emphasized the need for companies to prioritize effective science communication strategies to ensure that accurate information reaches the intended audiences.

By Samantha Johnson

As a content writer at newszkz.com, I delve into the realms of storytelling, blending words to paint vivid narratives that captivate and inform our readers. With a keen eye for detail and a passion for research, I craft compelling articles that resonate with our audience. My love for words drives me to explore diverse topics, ensuring that each piece I create not only educates but also entertains. Join me on this journey as we navigate the ever-evolving landscapes of news and knowledge together.

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