• Sun. Apr 21st, 2024

Expansion of Rob McElhenney’s Sports Empire Continues After Successful Launch of More Better

BySamantha Johnson

Mar 12, 2024
Expansion of Rob McElhenney’s Sports Empire Continues After Successful Launch of More Better

The iHeart Podcast Awards 2024 marked the announcement of a new venture by Wrexham AFC co-chairman Rob McElhenney. He introduced More Better Industries, a company encompassing advisory, venture investing, and production sectors.

McElhenney, known for his role in It’s Always Sunny in Philadelphia, along with Ryan Reynolds, acquired Wrexham for $2.5 million in 2020. Since then, they have transformed the club into a global brand, largely due to the success of the docuseries Welcome to Wrexham. The upcoming third season’s debut in April coincides with Wrexham’s increasing value of about 300%.

More Better Advisory, a part of the new umbrella company, will manage commercial and brand partnerships related to Wrexham. This includes a recent collaboration with Ally Bank, which will sponsor the Wrexham women’s team’s inaugural trip to the United States this summer.

With aspirations to establish Wrexham as the top women’s football team globally, McElhenney shared his ambitious vision with The Athletic. Chief strategy officer Kelsey Trainor will head the advisory firm to achieve these goals.

More Better Ventures, another branch of the company, will focus on investing in complementary properties within McElhenney’s interests in sports, entertainment, and related assets. The strategy will involve storytelling elements, akin to the approach taken with Wrexham. McElhenney has previously invested in F1’s Alpine Racing alongside Reynolds, valuing the team at over $900 million.

More Better Productions will also launch officially, following their involvement in producing Welcome to Wrexham. The company plans to explore scripted and unscripted sports narratives, as well as other genres, with Jackie Cohn leading the effort since 2022.

By Samantha Johnson

As a content writer at newszkz.com, I delve into the realms of storytelling, blending words to paint vivid narratives that captivate and inform our readers. With a keen eye for detail and a passion for research, I craft compelling articles that resonate with our audience. My love for words drives me to explore diverse topics, ensuring that each piece I create not only educates but also entertains. Join me on this journey as we navigate the ever-evolving landscapes of news and knowledge together.

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