• Sun. Dec 3rd, 2023

Global Recognition for Southland Ribeye Steak: Top Worldwide Honors Earned


Nov 20, 2023

In a recent competition held in London, Pure South’s steak was recognized for its quality and won the titles of best grass-fed steak and best ribeye steak. The beef, sourced from Alliance Group’s Pukeuri plant in Oamaru and aged for up to 55 days in a vacuum bag, was one of six winners in the global contest. This achievement highlights the exceptional quality of the product and showcases the hard work and dedication of the farmers involved.

Shane Kingston, general manager sales and marketing at Alliance Group, expressed his gratitude for the recognition of Pure South’s award-winning steak. He emphasized that these accolades validate the efforts put in by the farmers to produce world-class grass-fed red meat. The ribeye steak, priced at around $25 for 500g, was praised for its unprecedented tenderness and unique flavor profile, making it a standout option for meat lovers.

The success of Pure South’s beef at the World Steak Challenge underscores the importance of quality and dedication in farming practices. With its exceptional taste and texture, this beef is sure to be a popular choice among consumers looking for premium grass-fed steak options.

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