Instagram is currently testing a new feature that allows users to access a list of trending topics being discussed on the social network in the United States. This feature is available in both the main feed and search tab. According to Adam Mosseri, the head of Instagram, the social network is working on a feature that displays emerging trending topics similar to X trends (formerly Twitter). Mark Zuckerberg, CEO of Meta, has announced that this feature is being tested with users in real time.
The trending topics are displayed in a list on the search page under a section called ‘Today’s Topics’. This list shows the main topics that users are discussing on their Threads publications ordered by interactions, with the name of the topic and a featured post. The trends are also displayed within the main feed, encapsulated in the ‘Today’s Topics’ section, where users can slide from one trending topic to another.
The trending topics are determined by Meta’s Artificial Intelligence (AI) systems, which evaluate