In an effort to reduce their environmental impact, Kruidvat has announced the abolition of their iconic plastic candy cones. The store chain will replace them with a more sustainable paper version, citing the need to reduce plastic waste.
According to Kruidvat, this decision was prompted by the fact that over 8 million plastic cones were used annually. By banning the use of plastic bags, they claim to save 32,000 kilos of plastic every year. This move is part of their broader sustainability strategy, which includes making packaging and products more eco-friendly.
Kruidvat’s sustainability manager Leendert van Bergeijk explains that this new step will help reduce the use of plastic and decrease the amount of litter in Belgium and the Netherlands. If you were to line up all the replaced plastic candy bags every year, you would get 4,000 kilometers long.
The paper bag has already been standard practice in Wallonia for some time now, and Kruidvat branches in that region will also switch to the latest version of the paper candy bag on Monday. This move by Kruidvat is a positive step towards a more sustainable future for our planet.