• Sat. Dec 9th, 2023

Pathway to Advancement: One-Third of Spaniards View Mastering Generative AI


Nov 21, 2023

A Salesforce report has revealed that over a third of Spaniards (39%) believe mastering generative artificial intelligence (AI) will help them get promoted at work. However, the study also warns that companies risk putting themselves at risk due to the lack of clear policies around the use of this technology.

According to the report, 61% of Spanish workers have used generative AI tools that are not formally approved by their company, with up to 33% using them despite being expressly prohibited. This suggests that many employees are using new technology without any training, guidance, or approval from their employer.

The research compiles the opinions of more than 14,000 workers from fourteen countries, including Spain. It highlights that company policies and training around generative AI are not clearly defined or ambiguous. Despite this, workers recognize the importance of this technology in advancing their careers, with 74% saying it makes them more productive.

However, a lack of training and clear policies has led users to perform ethically questionable activities when using generative AI, such as passing off work as their own or inflating their skills. Furthermore, the report reveals that 86% of Spanish workers believe there are barriers to using generative AI at work.

To address these issues, the report emphasizes the need for companies to invest in safe and ethical generative AI tools and provide proper training to employees on how to use them responsibly and safely. The study concludes that while it is not a question whether companies should use generative AI but how they do it effectively and ethically.

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