Amazon Prime has secured exclusive streaming rights to an NFL playoff game for the next season, adding to their growing football programming. The company’s hold on the NFL is expanding, as they paid $11 billion for 11 years of “Thursday Night Football” rights and previously hosted the first Black Friday NFL game. Although NBCUniversal’s Peacock claimed exclusive rights to the league’s first live-streamed NFL playoff game, Amazon Prime will now have the opportunity to host this type of game.
In the previous season, Prime Video averaged 11.86 million viewers over 16 games, according to Nielsen. This was a 24% increase over the start of the company’s foray into NFL streaming last season. The NFL had only one wild-card contest to deal out in the previous season, as the divisional round and conference championship games have been accounted for since a round of media rights deals in 2021 that will last until 2033.