The $21 million spent by Temu on three Super Bowl ad spots has sparked a lot of discussion about the ultra-discount online retailer. Although the name of the company is Temu, the ad decided to showcase a new pronunciation instead: teh-moo, rather than its intended pronunciation of “team up.”
Despite not being an official rebrand, this change certainly seems to be an attempt to increase recognition and conversation about the brand. Social media has been abuzz with comments, even causing some to question if they were dreaming. As a result, there has been a surge in search interest about Temu, with many wanting to know how to “shop like a billionaire” and how to properly pronounce the name.
The Super Bowl ads have generated a lot of awareness for the parent company PDD Holdings. They plan to continue raising the profile of Temu with an ambitious $3 billion marketing strategy. Ultimately, they hope to challenge Amazon in the US in the same way they have shaken up Alibaba in China.