• Sat. Dec 9th, 2023

Remote Design Studio in Ayr Thrives Despite Lack of Headquarters


Nov 20, 2023

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Diane Cha has left her senior job at Gap Inc.’s Athleta brand to join Ayr, a virtual label with 17 employees and no offices or headquarters. Cha will work from her bedroom in Orange County, California, with a team spread across three time zones from Ojai, California to Coatesville, Pennsylvania.

Ayr’s decision to permanently shut down its offices in New York’s Noho neighborhood has resulted in sustained revenue growth for the label. With annual revenues quintupling over three years and topping $50 million this year, Ayr is known for its sturdy denim and “old soul” classics. The drastic change of operating virtually has allowed Ayr to recruit more experienced people from across the country and has had a significant impact on the label’s growth.

When Mallory Snyder posted an opening for a senior creative manager on LinkedIn, she received over 5,000 applications over the three months that the posting stayed up. “Opening up the team to the entire country gives us access to a deep well of talent,” says Co-founder Maggie Winter.

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