• Tue. Dec 5th, 2023

Revolutionizing the Holiday Season: Walmart Offers Comprehensive Resources for SMBs


Nov 21, 2023

Walmart Business has been working hard to provide solutions and services specifically tailored to small businesses (SMBs) for the past year. This includes a dedicated membership program and a customized app experience. To further help businesses and nonprofits prepare for holiday parties, Walmart has launched its Holiday Party Shop and Employee Gift Finder solutions. These offerings are designed to save time and money while making it easier to plan festive celebrations.

To provide even more assistance, Walmart has partnered with TikTok star Corporate Natalie to offer advice and a curated marketplace shopping experience for all your holiday party needs. Additionally, the retailer’s Gift Finder tool provides personalized product recommendations based on price range, customer rating, availability, delivery speed, and brand.

Walmart believes that hosting a great party is not only a fun way to celebrate the season but also helps foster a sense of camaraderie and team spirit among employees. As part of their omnichannel infrastructure, customers can take advantage of same-day delivery or curbside pickup for online orders, as well as use Walmart Pay for in-store purchases.

These flexible offerings reflect Walmart’s commitment to providing a B2B buying experience that meets the diverse needs of everyday shoppers while still being adapted to the unique expectations of small business owners and operators. According to Ashley Hubka, SVP and General Manager of Walmart Business, “We recognized that we had both the capabilities and the opportunity to really focus on them in a way that we had never done before. That was our strategy evolution, our ecommerce capabilities advanced to the point where they are now.”

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