The Buy Local Bonus program of the City of San Luis Obispo has ended, and the results are in. This holiday season, $943,547 was injected into the local economy, marking its fourth consecutive year of substantial impact.
The promotion included businesses such as The Mountain Air, Boo Boo Records, and Open Air Flowers. The city collaborated with the SLO Chamber of Commerce to provide support to local businesses by increasing its initial investment to $125,000. This money was used to purchase twenty-five $25 gift cards from qualified local businesses. The promotion ran from Nov. 24 to Dec. 23 and encouraged shoppers to prioritize local retailers in San Luis Obispo.
Molly Cano, the SLO City Economic Development & Tourism Manager, expressed her happiness at seeing a significant number of community members choosing to spend their money at local retailers despite the convenience of online shopping.
The program exceeded expectations by selling out earlier than anticipated and exhausting the city’s funding. This year’s program saw about 5,000 shoppers qualifying for the promotion – a 23% increase from the previous year. Gift cards were distributed among 170 different local businesses, showing widespread support for the program.
City Manager Derek Johnson emphasized the importance of this investment in supporting local businesses in San Luis Obispo and thanked shoppers for their participation in this initiative that helps boost our economy locally while promoting sustainable practices in commerce.