In recent news, Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru has made a big impression on the global stage. The beef won both the best grass-fed steak and the best ribeye steak at the World Steak Challenge in London last week, standing out among the competition with its exceptional qualities.
Shane Kingston, general manager of sales and marketing at Alliance Group, emphasized that these awards are a testament to the hard work and dedication of the farmers who consistently produce the best grass-fed red meat in the world. The ribeye steak, specifically, has caught the attention of many with its unprecedented levels of tenderness, along with a robust, zesty, buttery, and creamy flavor profile that provides a deeply satisfying savory experience.
The beef is carefully aged in a vacuum bag for up to 55 days, resulting in a product that stands out for its richness and depth of flavor. This aging process allows the meat to develop a complex flavor profile that is unmatched by other grass-fed beef products on the market. The Pure South Handpicked 55 Day Aged Beef is priced at around $25 for 500g and is available now at select retailers worldwide. These awards serve as a reminder of the high quality of this exceptional product and the skill and care that goes into producing it.