• Sat. Dec 9th, 2023

Sports Leagues Unveil Joint Ad Campaign for Responsible Betting


Nov 21, 2023

A joint effort between the NBA, NHL and Major League Baseball has resulted in a 30-second advertisement promoting responsible sports betting. The commercial, called “Never Know What’s Next,” was revealed on Tuesday and highlights the importance of educating young bettors about the inherent risks of sports gambling.

Scott Kaufman-Ross, the NBA’s senior VP and head of gaming and new business ventures, emphasized the need to dispell the misconception that sports betting is a reliable way to make money. He also stressed the importance of working with media and sportsbook partners, as well as with the NBA and MLB, to inform and emphasize the risks of sports betting.

In a statement, NHL chief business officer Keith Wachtel highlighted the need to encourage responsible betting among young fans in particular. He encouraged setting limits and making informed decisions when placing bets. The primary message of the ad is to remind bettors to set betting limits and gamble responsibly. It is scheduled to air during the Cleveland Cavaliers-Philadelphia 76ers in-season tournament game on TNT.

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