• Fri. Apr 19th, 2024

Staying Ahead of the FreightTech Curve: Insights from a Fireside Chat with Ryan Schreiber

BySamantha Johnson

Mar 6, 2024
Assessing FreightTech: Identifying key business requirements and enhancing user capabilities

In a fireside chat at FreightWaves’ 3PL Summit, Ryan Schreiber, the chief growth officer at Metafora, discussed the critical considerations that leaders need to think about when evaluating their companies’ FreightTech requirements. During the chat, he highlighted the difference between early and late technology adoption and identified key business challenges that need to be addressed.

To avoid wasting money on technology that does not provide the expected benefits, companies must have a clear strategy in place before making any investments. It is essential for leaders to understand what business problem they are trying to solve when evaluating technology solutions. Schreiber emphasized this point and stressed the importance of being intentional with technology investments.

One valuable source of information for 3PL companies is data from phone systems. By focusing on user enablement before automation and gathering specific data on calls and their associations, companies can better prepare for AI readiness and improve their operations. This will help them stay competitive in an industry that is constantly evolving with new technologies.

Experts suggest that 2024 will be the year for laggards to catch up in terms of technology adoption in the freight industry. Staying updated on the latest technology trends and innovations will be crucial for navigating the brokerage landscape in 2024. These unsung FreightTech disruptors are reshaping and innovating supply chains, making it essential for companies to adapt and integrate new technologies into their operations.

In conclusion, evaluating FreightTech products requires careful consideration of business problems and clear strategies. Companies must focus on user enablement before automation and gather specific data from phone systems to prepare for AI readiness and improve operations. With experts predicting 2024 as a year of significant change in freight tech adoption, companies must stay updated on trends and innovations to remain competitive in this rapidly evolving industry.

By Samantha Johnson

As a content writer at newszkz.com, I delve into the realms of storytelling, blending words to paint vivid narratives that captivate and inform our readers. With a keen eye for detail and a passion for research, I craft compelling articles that resonate with our audience. My love for words drives me to explore diverse topics, ensuring that each piece I create not only educates but also entertains. Join me on this journey as we navigate the ever-evolving landscapes of news and knowledge together.

Leave a Reply