The Super Bowl LVIII, which was aired on CBS Sunday, became the most watched program in television history according to CBS Sports. This was based on initial data from Nielsen Media Research and Adobe Analytics. The Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime, making it only the second Super Bowl to go into extra time.
CBS Sports announced that its coverage attracted a total audience of 123.4 million average views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. This viewership surpassed the previous record of 115.1 million viewers drawn by last year’s title game. Additionally, Super Bowl LVIII was the most streamed Super Bowl in history, CBS Sports pointed out.
In an email to Paramount employees, President and CEO Bob Bakish declared that the game was “officially one for the record books” and “a monumental and historic win” for the company. The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris and more. Pop superstar Taylor Swift also made an appearance during the game as she is dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season. Swift’s attendance increased viewership and ticket sales as reported by CBS News Philadelphia.
Christian Olaniran is a Digital Producer for CBS News Baltimore where he writes stories on diverse topics including politics, arts, culture