• Sun. Apr 14th, 2024

The Power of Influence: Exploring the Art and Science of MKTG 0003

BySamantha Johnson

Mar 26, 2024
The Power of Influence: Exploring the Art and Science of MKTG 0003

The course MKTG 0003: The Art and Science of Influence explores the ways persuasion plays a role in our daily lives. From governments to individuals, everyone engages in persuasive efforts, making it essential to understand the techniques of influence. This course provides a comprehensive overview of contemporary theories and methods to present ideas in a persuasive manner.

Starting with negotiation basics, the course delves into the relationship between attitudes and behaviors, examining cognitive and emotional biases. Students will gain a toolbox of science-based persuasion techniques, learning practical tactics in data visualization, numerical communication, and persuasive writing. “The Art and Science of Influence” goes beyond a typical course to explore the mechanisms shaping our choices, beliefs, and actions in a world full of persuasive forces.

By the end of the course, students will be able to understand theories of persuasion, create persuasive messages based on research and theory, explain why persuasion techniques work using relevant research and theory, and incorporate class materials into a knowledgeable persuasive campaign.

The Wharton Pre-baccalaureate Program offers exceptional high school juniors and seniors the chance to enroll in Wharton online courses with academic intensity. Participants learn from Wharton instructors, earn a Wharton transcript, and gain college credit for each completed course. With six sessions to choose from, students have the flexibility and resources to explore the full range of Wharton’s business education curriculum and succeed with built-in academic support.

By Samantha Johnson

As a content writer at newszkz.com, I delve into the realms of storytelling, blending words to paint vivid narratives that captivate and inform our readers. With a keen eye for detail and a passion for research, I craft compelling articles that resonate with our audience. My love for words drives me to explore diverse topics, ensuring that each piece I create not only educates but also entertains. Join me on this journey as we navigate the ever-evolving landscapes of news and knowledge together.

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