• Fri. Apr 19th, 2024

Top Creative Directors in the Industry Revealed by World Creative Rankings, with FCB New York’s Alexandre Abrantes Leading the Way

BySamantha Johnson

Mar 6, 2024
New Yorkers Lead the Way: World Creative Rankings for 2024 Show Strong Presence of NYC Creative Directors

The World Creative Rankings has announced the top creative directors in the industry, with FCB New York’s Alexandre Abrantes leading the charge. Abrantes was closely followed by Simon Dolsten at Johannes Leonardo and Thomas Mori at BBDO New York, who both shared second place.

These top spots were earned through their work on highly acclaimed campaigns for Michelob Ultra, owned by AB InBev. Two of the standout campaigns by these creative directors include ‘McEnroe v McEnroe’, which received numerous awards globally for its innovative concept of pitting tennis legend John McEnroe against a virtual version of his younger self. Another campaign, the Dreamcaster project, showcased Michelob’s technology that allows the blind and visually impaired to experience basketball. These campaigns secured the trio’s positions at the top of the rankings.

Oswaldo Sa at VML New York also ranks highly on the list, earning fourth place with three top 200 campaigns, including Oreocodes which was the 12th-most-awarded campaign worldwide. The World Creative Rankings analyze thousands of pieces of work from major industry awards programs to determine the top creative talent in various roles. These rankings also include the best agencies, networks, holding companies, advertisers, and sectors that excel in creative achievements.

For a detailed look at the rankings and methodology, visit the World Creative Rankings hub to access

By Samantha Johnson

As a content writer at newszkz.com, I delve into the realms of storytelling, blending words to paint vivid narratives that captivate and inform our readers. With a keen eye for detail and a passion for research, I craft compelling articles that resonate with our audience. My love for words drives me to explore diverse topics, ensuring that each piece I create not only educates but also entertains. Join me on this journey as we navigate the ever-evolving landscapes of news and knowledge together.

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