Jay-Z has announced that R&B singer Usher will be performing at the 2024 Super Bowl half-time show. Usher, known for his hits like ‘Yeah!’, ‘Love in This Club’, ‘U Remind Me’, ‘Burn’ and ‘Confessions’, was chosen by Jay-Z, whose company Roc Nation produces the performance.
Usher is thrilled to be part of the show and has called it the “honor of a lifetime”. He has been looking forward to this opportunity for years and promised to bring his fans an unforgettable show. The Super Bowl half-time show is not a paid gig, but the NFL covers the production costs, including artists’ travel expenses. Despite its brevity, it is an incredibly expensive undertaking. However, performers can expect a significant increase in record sales and streaming figures after the performance. In Usher’s case, this means that his new album COMING HOME will reach a whole lot of listeners, resulting in a very nice payday.